Video Testimonials Connect with Your Customer
If you don’t believe that video testimonials can be an incredibly powerful tool for your business, then think about this. In a survey conducted by Merchant Warehouse, consumers trust online reviews as much as personal recommendations. Ninety percent (90%) of Yelp users, for example, say positive reviews impact their company buying choices. Businesses with a Yelp account average an $8,000 increase in annual revenue. Now you might get a small understanding of the impact and relevance that reviews have on today’s business.
Also consider the fact that video consumption has absolutely skyrocketed in recent years. You Tube has become the world’s second large search engine, processing more than 3 billion searches a month. It has grown bigger than Bing, Yahoo, Ask and AOL combined.
Combine these two mediums, and you’ll begin to understand why video testimonials allow for an even great role in establishing brand credibility. A video can establish more of a human connection with the consumer, as opposed to simple test driven testimonial. And with the ability to not only hear, but see, the reviewer as well, it offers a higher degree of authenticity.
Kudos Crew has powerful tools that will allow your customers, regardless of location to not only record, but to upload their reviews to our dedicated server. From there, we can add those videos to your website, social media, Tumblr blog, or You Tube channel.
You love your customers, and they love you. Give them the opportunity to show it, and allow that positive mojo to work to increase your customer base. Video is am amazingly powerful communication tool. Use that power of your loyal customer to provide those testimonials about your business, which will translate into positive results for your bottom line.